South African House Music Takes Over.

 

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South African house music has increased and pretty much taken out some of the genres in South African  music and is slowly taking over even internationally the house market  is big in South Africa and has inspired alot of producers and DJs. House music consists of many genres but sometimes called Afro House, sometimes Dance music, South African House is distinctly South African with that  they learnt from Kwaito and applied it to House, which means taking your basic 125BPM and adding elements that ground it in the lived reality of South Africans.

South African House music consists of  theses genres:

• Deep House
• Commercial House
• Tribal House
• Soulful House

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Just to name a few and South African music is wide genre and has everything in it and now international DJ make house music just for South Africa and are involved the likes of Ralf Gum, Louie Vega, Avi Alman AKA UPZ, The Layabouts just to mention a few whos music is mostly loved and regocnised in South Africa and they are getting good reception from South African house music lovers. South African house music DJs are going international such as Black Coffee,Dj Euphonik. Dj Fresh, Black Motion are some who have gained international recognition, the spread of this music hasd mostly been inlunced by social media now house music reaches masses all across the world  with Twitmusic,Email,SoundCloud,Hulkshare and many more to hsare it and they all are to thank for the spread of house music.

 

            Hears a house mix just to give you an idea of what i have been talking about

 

The SoundCloud Phenomenon



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SoundCloud launched 2008 is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. Originally started in Stockholm, Sweden but was established in Berlin Germany in August 2007 by sound designer Alex Ljung and artist Eric Wahlforss. It had the intention of allowing musicians to share recording s with each other, but later transformed into a full publishing tool which also allowed musicians to distribute their music tracks globally. Ever since it has had dominance it has gone worldwide with over 20+million users and growing by 1.5+ users every month. To find out more about you can go on to http://soundcloud.com/

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 This service has been mentioned on the famous Wired magazine and won the Schroder Innovation Award what brought this service to my attention was that on Twitter and Facebook I always see Deejays and Artists and me being a house music lover I follow and like Deejay pages and on SoundCloud there they share their latest music and have it on limited downloads or share they music mixes, remixes and new music ideas this is all linked into one account and you can listen to the is music on line. South Artists such as Pascal and  Pearce, DJ Cuebur, DJ Mphoza and DJ Cleo to name a few  and also international artists such as The Layabouts, Louie Vega and Ralf Gum also share they music on this sight and the sight also allows interaction were they can like or dislike the music and add valuable comments on the artists music and this adds great Intel to any artist to know what they doing wrong or right and Space to improve.

SoundCloud has a App  which is the popular outlet for musicians to share their work directly with fans, other artists and industry folks—is filled with hundreds of apps for artists on multiple platforms: mobile phones, tablets, desktops and browsers.

Second Annual Spring Fiesta South Africa

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Spring Fiesta 2012 as seen on posters all around Johannesburg “it’s back” with 22 September 2012 being its second annual Spring Fiesta like last it is hosted in Boksburg at the Wild Waters Complex they have bigger plans for it and don’t plan on disappointing I’ve been following them on twitter since last year’s Spring Fiesta which was a huge success considering it being hosted for the first time with plus minus 8000 people attending  it last year , this year there will be an even bigger understanding and tickets selling out quickly.

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Like last year Soul Candi Live brought they best to the party with the likes of DJ Euphonik, Whisky, Shimza and performances from Soul Candi’s Mi Casa and other groups such as Liquid Deep, Big Nuz and The Layders and this year Spring Fiesta features the international deep house hit makers who The Layabouts and they will be performing with Imaani known for the hit track “I found my love”.

The event has been well marketed and has lots of people’s attention with SABC 1 being there doing a live recording of event its assured to be one of the biggest party in South Africa this year. On Facebook and Twitter on the Soul Candi and Spring Fiesta Facebook pages and twitter accounts have been interacting with the fans and giving out house mixes from the likes of Julian Gomez and Fista Mixwell for free download and for the people who already bought they tickets they have an opportunity to download Louie Vega’s remix of Reel Peoples “Golden Lady” and you just use your ticket number to activate your download on http://Spring Fiesta.  This is good cause it shows that the event is well planned and is going to keep growing with such marketing strageties to see more on this event go to www.springfiesta.co.za  

Soulcandi:The Leaders of South African House Music




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Soul Candi  started up as a record store owned by Dj Mbuso and Harael Salkow, then extended into a record label, Dj Mbuso who mixed Soul Candi Session 1 and 2 series who pulled out of Soul Candi leaving having Harael Salkow purch ase Mbuso's shares in the company. Soul Candi is best known for its record label, which boasts some of the hottest DJs and producers in the country. They have been nominated for a multitude of awards, both Metro FM and South African Music Awards, including the coveted Song of The Year in 2009. To date they’ve won 3 Multi-Platinum Awards (sales in excess of 75,000 units), 5 Platinum Awards (sales in excess of 25,000 units), 23 Gold Awards (sales in excess of 50,000 units).www.linkedin.com

That was just a brief history and about Soul Candi  the record company now it has expanded with having The Soul Candi Institute of Music essentially, the school offers three different types of courses: DJ courses, Production courses and Music Business courses. The DJ courses teach all the technicalities of playing using vinyl or CDs while the production courses integrate production and music theory on both beginner and advanced level. With all that going this company has achieved is how they always leading and being on top in this hard industry is always being up to date with media and social media they have varies ways to always be on the peoples mouth Soul Candi is a regular household name of music known for releasing hits after hits.

They use social media platforms like: 

• Twitter: @SoulCandi
• Facebook: facebook.com/soulcandi
• YouTube: youtube.com/soulcandiTV
• Googleplus: gplus.to/soulcandi    

Those are some of they accounts to get in touch with them and always active they showcase they new music,artists,music videos. The label markets themselves well and are always relevant to house music industry in South Africa.



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Next Week ill be talking about the years highly anticipated event Spring Fiesta 2012 with the Organisers being Soul Candi Live.

Masia Sound Proudctions:The Future of Entertainment and Events Manangement in South Africa

http://www.masiasound.co.za

Masia Sound Productuions (MSP)  founded October 2006 and in just six years the company has already left a reputation as striving to be the best in the entertainment and events industry in South Africa with it majorly known for its huge  events such as The Annual Vaal Beach Party which has a large number of growth every year and still growing they have also hosted annual freshers ball for some well known  University's in South Africa such University of Johannesburg, Vaal University of Technology and University of Pretoria to name a few not forgetting they  partnership with Tropika always striving to be on they A game. To find out more about MSP you can go to  http://www.masiasound.co.za.

What brought this company to my attention is there posters that are in your face and brouchers you see and find around evrywhere they advertise and use the best tool in media which is word of mouth and also use mass marketing for any of they events they use social media platforms very popular in the industry now which is Facebook,Twitter and You Tube to get there events heard  seen read and noted and has been going successfully showing why Tropika decided to back up this company. On of the companys that show that social media and word of mouth can really go far to see they social pages there are links available on their website: http://www.masiasound.co.za

 That was just a short example of how hard work and good communication skills can get a business, also showing that social media is a needed platform for marketing in this day and age is vital for businesses in the entertainment and events industry.

TwitMusic



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TwitMusic founded in 2011, Twitmusic is a music playing service that allows tracks to be easily shared on Twitter, giving songs a greater chance of being spread across the micro blogging service. It also gives artists the opportunity to share videos, concert details and pictures with their fans. To use it you must have a Twitter account for existing Twitter users can sign-in to Twitmusic easily using an app that syncs to their Twitter account. Once logged in, just like with a tweet, mentions of a song once it has been listened to, can be shared to a Twitter feed with one click, by selecting ‘Love’, ‘Retweet’ or ‘#nowplaying’

 Linking to my previous blog twitmusic is a good way for new and upcoming artists to get mass exposure and  marketing, Its gets musicians the needed shove for they re careers to go on the right path some key points about this service:  

1)Free!

2) Increases your followers.

3) Lets you know how many plays your tracks uploaded has had  since upload.

4) Valuable comments on your music.

5) Increases twitter interaction with followers.

TwitMusic has socialised the web music industry more and more artists are using it the likes of Beyonce, Lil Wayne, Sean Kingston and Soulja Boy to name a few so if these artists see that this service is good not only are they tweeting and sharing music with they're fans but also get real time analytics of how they music is received. So for upcoming artists this service is key and gives them total control how to market and share they're music and increase fan base go on http://www.twitmusic.com/ to find out more on this service and also sign up if you an artist that isn't using this service yet.

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Record Label Confusion




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 A record label is basically a company that manages brands and trademarks of artists under the record label , the label handles and coordinates the production,distributing,manufacturing,marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists and maintains contracts with recording artists and their managers. Record labels differ you get the small localised and the major international labels which leads to the main aim of this weeks blog that many up and coming artists aren't aware of what to look for when offered a record deal  by the various labels is:



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1)Track record of  how the label has been doing in the industry.

2) Relationship's with current and past artists and employees.

3)What they can offer you as an individual artist.

4) What can the label do for your career both local and internationally.

5)What are they doing for you that you cant do by yourself.

Those are some of the key factors for artists to look at there contracts before signing, Record labels have they ups and downs  i have heard and read about artists being ripped off and used by there labels which is what kills good talent and demotivates many artists into signing but at the end there are record labels that look out for artists interests and not forgetting that a record labels main purpose is to get the artist out there with exposure of promotion,marketing and advertisements around the artists without them worrying about the behind the scenes stuff that the label should be doing like distributing and manufacturing.